Proprietary For use where proprietary extensions are required, or the use of keywords that do not fit in any classification below ENTERTAIN Programme intended primarily to evoke relaxation, feelings of pleasure and/or awareness of beauty. Pure entertainment Informative entertainment Programmes intended primarily to entertain but with informative elements. INFORM Programme intended primarily to inform about current facts, situations, events, theories or forecasts, or to provide explanatory background information and advice. Information programme content has to be non-durable, that is to say that one could not imagine that the same programme would be transmitted e.g. one year later without losing most of its relevance. Examples: news, documentaries about current subjects, consumer information Government Official material on behalf of the government of the country concerned. Examples: A short message warning of the dangers of using fireworks, AIDS awareness campaigns etc Pure information Infotainment Programmes intended primarily to inform but with entertaining elements. Advice Programme intended to advise about matters of personal interest such as consumer prices and quality, financial matters, health, or, for the interest of special groups, weather or traffic information EDUCATE Programme primarily intended to increase knowledge about non-current subjects in a didactic or non-didactic way, or to religiously inspire. School Programmes Primary Youth education in the first stages: between the ages of approx 4 and 12/13.. Secondary Youth Education in the second stage - between the ages of approx 12/13. and 18 Tertiary University/College education Lifelong/further education Adult education: Additional learning such as post-graduate and distance learning PROMOTE Intended to promote content. Produced by the broadcaster or media owner. eg trails for TV/Radio ADVERTISE Intended to inform consumers about commercial products and services. Produced by/on behalf the owners/sellers of the product or service eg Interstitial commercials RETAIL Full length programmes designed to sell a product or service to the consumer Gambling Programme that allows a consumer to participate in gambling. NB a programme ABOUT gambling, ie a documentary about Las Vegas does not belong in this category Home Shopping A programme that has the primary objective to allow consumer to make purchases as part of the programme e.g. Home Shopping channel. A programme ABOUT home shopping does not fit oin this category. Home shopping could also relate to devices outside the home - purchases of goods and sevices made through the device FUND RAISE/SOCIAL ACTION Appeals for charities and other recognised good causes Fund Raising Examples: Telethons and disaster appeal programmes Social Action Appeals by good causes for action, such as giving blood ENRICH Programme primarily intended to increase knowledge about non-current subjects in a didactic or non-didactic way, or to religiously inspire. Enrichment programme content has to be durable, that is to say, one could very well imagine that the programme would be broadcast one year later, without loosing its relevance. Examples: travelogues, war documentaries, educational programmes, religious programmes . General enrichment Programme primarily intended to increase knowledge about non-current subjects in a non-didactic way. Inspirational enrichment Programme based on different forms of religious beliefs or intended to edify the audience. EDUCATIONAL DIFFICULTY The level of difficulty of an educational programme Very Easy Easy Medium Difficult Very Difficult